The Psychology Behind Mobile Budget FosteringMotivations and incentives such as discounts, cashback and loyalty points can be effective incentives for mobile budget adoption. However, the specific aspects that drive mobile budget adoption are still a mystery.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this resear
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The Psychology Behind Mobile Wallet FosteringRewards and benefits such as discount rates, cashback and loyalty points can be powerful motivators for mobile wallet adoption. Nonetheless, the specific variables that drive mobile budget adoption are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this rese